“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.” – Bruce Lee
Category Archives: agilemarketing
Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return toContinue reading “Hard And Early, Out Of Lockdown, Game On!”
My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
Do this weekly, heck daily if you’re brave enough. The Retrospective!
What’s my one tip as a coach? Do this weekly. Heck daily – if you’re brave enough. Challenge your team to do regular retrospectives. The biggest #GROWTHHACK I can think of is consistent and regular review of: – What worked? – What didn’t? – What are we going to change? The best organisations have mastered this rapidContinue reading “Do this weekly, heck daily if you’re brave enough. The Retrospective!”
Structuring Teams For Growth
I’m an Achilles heel, but I know it! The nature of our industry implies we have teachers, head teachers, academic leaders and a principal or CEO. This centralised hierarchical structure means we have clear interfaces with the government and regulatory bodies, roles with built in dependancies, and bottlenecks when it comes to decisions. From a riskContinue reading “Structuring Teams For Growth”
Creativity – Daniel Flynn from Thank You Water
Sharing your idea will create LEVERAGE – the more people that know your journey and the ideas you have, the more they can bind to your WHY and generate momentum.
Monitoring your brand online
Use these handy tools to track when someone mentions your brand online.
The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required notContinue reading “The Modern Marketing Manager – A Forerunner”
Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinementContinue reading “Who’s your target market?”
Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. WhenContinue reading “Good Marketing”