Category: agilemarketing
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Delegate or DELETE
“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.” – Bruce Lee
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Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to…
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My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
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Do this weekly, heck daily if you’re brave enough. The Retrospective!
What’s my one tip as a coach? Do this weekly. Heck daily – if you’re brave enough. Challenge your team to do regular retrospectives. The biggest #GROWTHHACK I can think of is consistent and regular review of: – What worked? – What didn’t? – What are we going to change? The best organisations have mastered this rapid…
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Structuring Teams For Growth
I’m an Achilles heel, but I know it! The nature of our industry implies we have teachers, head teachers, academic leaders and a principal or CEO. This centralised hierarchical structure means we have clear interfaces with the government and regulatory bodies, roles with built in dependancies, and bottlenecks when it comes to decisions. From a risk…
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Creativity – Daniel Flynn from Thank You Water
Sharing your idea will create LEVERAGE – the more people that know your journey and the ideas you have, the more they can bind to your WHY and generate momentum.
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Monitoring your brand online
Use these handy tools to track when someone mentions your brand online.
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The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not…
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Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinement…
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Good Marketing
Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. When…
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Stop The Nontent – Create Epic Content
You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I want…
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Using the POST Method to define online initiatives
The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not a…
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eCommerce, advertising and messaging to the phase your buyer is in
When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,…
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How I work
Learning the best techniques, tools and apps to do your job is a personal journey we’re all taking. I thought I’d cover the tools I use in content creation and hope you might find some useful. And, having subscribed to shotkit.com for photography inspiration – here’s a shot of my kit. Location: Auckland, New Zealand Current computers: HP…
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Podcast: Agile Development and some surprising upshots with Jason Wills
Agile Project management techniques, lean principles, learning and iterating are things that I’ve become quite passionate about over the last years. Seeing the results that “Going Agile” can bring to an organisation in terms of delivering value to the end user and business value over and beyond traditional methods gets me happy. It makes me…
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Radical Restructures and Self-Organising Teams at TradeMe
Responsible for 2/3rds of New Zealand’s local internet traffic and with 3.4 million members (3/4 of the local population), TradeMe is New Zealand’s second largest internet company. So strong that eBay can’t edge into their space. Most amazing of all is their ability to sell 3000 chickens on the website each day! Despite using Agile…
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Will 2014 be the Mobile Only Year?
Well as 2014 edges it’s way closer I thought it would be interesting to throw this question out and see what everyone thinks. I believe there will be a new wave of businesses that won’t bother with a desktop focused website but start from scratch thinking mobile only. Are we going to see a new…
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Tuning in to brand channels on social media
New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram A post shared by Nick…
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Are you listening brands? Really listening?
As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service from…
Nick Allen 