Nick Allen

Category: agilemarketing

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    5 sources of innovation for your digital marketing

    Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring efforts…

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    Focus on what works, cut what doesn’t

    Over the last months I’ve talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don’t need, means doing and keeping what what matters is forefront of my…

  • Digital Marketing Strategy and The Product Owner’s Vision
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    Digital Marketing Strategy and The Product Owner’s Vision

    Last week I touched on brand storytelling for businesses. Conveying the ‘why’ you are in business – and how you got there – to your target audiences. This ‘why’ for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that ‘why’ into strategic digital marketing…

  • 5 ways to have the freshest marketing and sales materials
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    5 ways to have the freshest marketing and sales materials

    For many, finding the time, source or quality for consistent content marketing can be a problem. Your editorial calendar might be perfect and you have lined up authors to pen or record videos. Content for each of your buyer personas is scheduled weeks ahead and it is connected to the various stages of the purchase…

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    Digital Project Management and Tuckman’s Phases

    Mentoring teams for digital projects and web development can be plain sailing. No, really. The Psychologist Bruce Tuckman came up with the memorable phrase “Forming, storming, norming and performing” back in 1965 to describe the path to high-performance that most teams follow. Later, he added a fifth stage that he called “adjourning” (that others often…

  • The Locomotive Revolution and Agile Project Management

    I was watching a program last night on the evolution of the train, from the first steam trains to the current Shinkansen and AGVs. It was a great story of evolutionary steps to get us to today. Yet one stood out beyond the others. Revolutionary. View this post on Instagram A post shared by Nick…

  • Perspective and Timing
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    Perspective and Timing

    This is actually a jellyfish that floats upside down. It is not the wrong way up. Or from downunder. We only consider this jellyfish to be wrong as we’re conditioned to see them floating bell up, tentacles down. But it could be onto something, maybe it catches falling food better that way? Over the next week I…

  • Strategy vs. tactical implementation in digital marketing
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    Strategy vs. tactical implementation in digital marketing

    We face a fine line right now between Minimal Viable Product or Post and launching something with no sequel. For those close to the software and technology sectors Eric’s Lean Startup and Agile principles push us to launch a product that will bring SIGNIFICANT value to the user but under the premise of minimal viable…

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    The Minimal Viable Post

    The MVP epitomises the top layer of Inverted Pyramid with just enough, value, excitement, resonance or information to motivate readers to share it, NOW! Your most important thoughts and work are done first as Agile Marketing encourages us to ship, and ship often. You launch analyse learn and adjust. It is an iterative process, not…