How I work

Learning the best techniques, tools and apps to do your job is a personal journey we're all taking.  I thought I'd cover the tools I use in content creation and hope you might find some useful. And, having subscribed to shotkit.com for photography inspiration - here's a shot of my kit. Location: Auckland, New Zealand Current computers: HP …

Podcast: Agile Development and some surprising upshots with Jason Wills

Agile Project management techniques, lean principles, learning and iterating are things that I've become quite passionate about over the last years. Seeing the results that "Going Agile" can bring to an organisation in terms of delivering value to the end user and business value over and beyond traditional methods gets me happy. It makes me …

Radical Restructures and Self-Organising Teams at TradeMe

Responsible for 2/3rds of New Zealand's local internet traffic and with 3.4 million members (3/4 of the local population), TradeMe is New Zealand's second largest internet company. So strong that eBay can't edge into their space. Most amazing of all is their ability to sell 3000 chickens on the website each day! Despite using Agile …

Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. http://instagram.com/p/NY8ZRjxoTN/ We purchase or rent slots within these channels in …

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. http://instagram.com/p/cfTrpRRoWx/ Recently I discussed measuring the right thing and establishing KPIs for your digital marketing. Having a clear idea of success and to what degree you have accomplished it will drive you forward. …

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there's a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I'm optimising and measuring efforts …

Focus on what works, cut what doesn’t

Over the last months I've talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don't need, means doing and keeping what what matters is forefront of my …