Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with.
There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring efforts correctly.
But beyond that, how can you keep a competitive advantage in the online space?
Can we look at different perspectives, emulating competitors, extrapolating on someone else’s technique? Here’s some options you might wish to explore.
- I’m starting to think more seriously about my photography and one method I use to create new shots is to emulate a technique that someone has used on a totally different subject. Maybe there’s methods that you use in web development that could help your content marketing?
- Attend a conference but look outside your industry when choosing break out sessions. If you market to consumers throw a B2B presentation into your mix. Very rarely will a competitor share the big secret to their online marketing, but someone in a different industry might.
- Learn a language or switch continent. I google a topic in Spanish and Portuguese to see if there’s experts there that are doing things differently. Sure, most of the SEO and PPC innovation comes from the US, but there’s quite a few Chilean and Brazilian startups doing innovative stuff in the Mobile and location (checking into locations) space.
- Think about external sources for your content like your supplier or resellers. Ozone Coffee Roasters tell their suppliers back story very well. Discussing suppliers can often lead to great long tail SEO.
- In your A/B testing, do something counterintuitive occasionally. OK, I’m not saying do something that will alienate your customers completely, but try sending out a new article at 8pm instead of 8am, just to see…
These are some of the ways I innovate. What do you do to keep ahead?
Some thoughts on different perspectives and using tactics from other specialities or industries to spice things up.