In this episode I talk to Brad Smith – founder of Braap motorcycles.
Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard.
Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design.
He visited 50 factories hunting for one that would bet on his vision. As luck would have it the 50th factory agreed and with investments from two Frenchmen he met earlier in the week while traveling, the journey began.
He’s now competing with Yamaha and Honda as a reputable bike company in Australia, fulfilling his dream of providing affordable dirt bikes to get more people into racing and more riders on bikes in general.
Here are a few things brad and I talked about.
Routines and rituals.
Having a Monday sales call has been crucial in measuring and driving growth at Braap. Much like a stand up, Brad runs his meetings in rapid fire – reviewing metrics fro mthe previous day, goals for the day ahead and what they will work on improving that day. They’re hiring a specialist to get structure into their meetings and to get them outcome focused.
BHAG and story vs. hard metrics
Brad is a big believer in BGAHs but also urges everyone to focus ultimately on the next 90 days and what they can do to improve. It’s a step from following his dream and building a business around his passion for motorbikes – into a profitable business that’s thriving.
We talk about his parents and the standards that they set and also how he holds himself accountable through a core group of focused friends. He also talked of his advisory team in Texas. Much like a Mastermind – Keith Cunningham runs their 10 member chairman’s council for a week each quarter – and it’s brutal.
Numbers on the wall. Forget the story – focus on the outcomes and results.
Of course it wouldn’t be right if we didn’t talk digital!
Brad talks a little about how they measure results from social media to sales. Leads are collected through a social sales teams – piped warm into his CRM. We wrap it up with an understand if the power of both a good story and some opinion beating data.
I hope you enjoy it and I hope I get a chance to bring you more interviews in the future.