Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. http://instagram.com/p/cfTrpRRoWx/ Recently I discussed measuring the right thing and establishing KPIs for your digital marketing. Having a clear idea of success and to what degree you have accomplished it will drive you forward. …

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called 'Tweet to the Beat - When Music and Social Media Collide' The evening had some great cider and pizza pre start and then after a short 'shiny new thing' segment covering the website 25mostplayed.com, …

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the 'why' you are in business - and how you got there - to your target audiences. This 'why' for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that 'why' into strategic digital marketing …