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Category: Strategy

liveblog, social media, Strategy

20/06/2013

Rights, Critics, Publishers And Social Media In The Music Industry

Last night I attended my first Social Media focused event here in Auckland. Held by the Social Media Club Auckland called ‘Tweet to the Beat – When Music and Social Media Collide’ The evening had some great cider and pizza pre start and then after a short ‘shiny new thing’ segment covering the website 25mostplayed.com,…
agilemarketing, Strategy

05/05/2013

Digital Marketing Strategy and The Product Owner’s Vision

Last week I touched on brand storytelling for businesses. Conveying the ‘why’ you are in business – and how you got there – to your target audiences. This ‘why’ for many companies is core to their business internally as well. Not just in their outward facing sales/marketing/recruitment pitch. Converting that ‘why’ into strategic digital marketing…
content marketing, social media, Strategy, thoughts

27/09/2011

Marketing The Unfinished Product

Social Media and sites like Twitter, LinkedIn and Facebook live and die on human interactions and engagement. They’re built around our human need to be social. Yet over the last few years many inanimate or slightly animate objects have started to appear on the web. “Speaking” and communicating with us. The Tower Bridge – now…

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