Tuning in to brand channels on social media

New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram Radio A post shared byContinue reading “Tuning in to brand channels on social media”

Scaling and measuring social media success

KAIZEN Reporting on incremental improvements to your marketing and focusing on Kaizen, or continuous improvement, should be top of mind for marketers. View this post on Instagram Kaizen. Ganbatte! A post shared by Nick Allen (@nickwallen) on Aug 1, 2013 at 4:34pm PDT Recently I discussed measuring the right thing and establishing KPIs for yourContinue reading “Scaling and measuring social media success”

Are you listening brands? Really listening?

As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service fromContinue reading “Are you listening brands? Really listening?”

5 sources of innovation for your digital marketing

Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the role: SEO, SEM, social media, content marketing, PR, email marketing and mobile marketing that I need to monitor so that I’m optimising and measuring effortsContinue reading “5 sources of innovation for your digital marketing”

‘Bad’ UX for the right reasons

This might be a stretched metaphor but today’s extended efforts and long stairwell down to the beach meant relative seclusion as the boys and I paddled. Hafting to work for it made it all the more special. View this post on Instagram Secret beach. New fav. Calm and hard to get to. A post sharedContinue reading “‘Bad’ UX for the right reasons”

Online Analytics – Measuring The Right Thing

All new online initiatives require time, resources and budgets. The more unconventional they may be, the harder it is to tie them to definitive metrics and attribute ROI. Even harder to quantify are the long term benefits of content marketing and social media – for example. One simple measure of success is qualified leads orContinue reading “Online Analytics – Measuring The Right Thing”

Getting personal with Buyer Personas

Big data and understanding customer sentiment has been a buzzword for the last few years. Garnering insights and adapting your proposition to suit has been taken to a new levels as we learn to crunch big data sets. Conversely, running qualitative surveys with clients (enough to be statistically valid) can give valuable, actionable insights. TheContinue reading “Getting personal with Buyer Personas”

Focus on what works, cut what doesn’t

Over the last months I’ve talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don’t need, means doing and keeping what what matters is forefront of myContinue reading “Focus on what works, cut what doesn’t”

What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing

In the background this evening is Ramsay’s kitchen nightmares playing on the TV. For those who have not been blessed with the acne scarred, expletive derived, Michelin star holding master chef – this post is about a restaurant expert coming in to put things right.  How it relates to digital marketing? You’ll see. Gordon isContinue reading “What Crazy Chef – Gordon Ramsay – Has Taught Me About Online Marketing”

Brand Storytelling – Part of a Marketing MIX

This week I received a copy of the book ‘Around The World in 80 Brands’. It’s a great selection of brand stories from around the world as the authoring pair travel and interview the people behind the brands. Letting readers understand what they stand for and how they have come to get where they are.Continue reading “Brand Storytelling – Part of a Marketing MIX”