It’s often possible to try something different in beta. Soft launch or A/B test your marketing campaigns and in fact turn them into iterative waves of content.
I’m into residential architecture and my Pinterest board Modern Residential Architecture has been gaining real traction since Pinterest added the “Also pinned to:” feature. From 100 odd followers last week to 801 today. The site really seems to be taking off. Stats about it being the third largest are highly believable. With good content the instant gratification of a like or repin comes with ease, vs. getting someone to retweet my posts.
Yet I digress, a few days back I posted this to another board, as a tester. Something new. It was far more popular than my architecture pins in plain likes and repins.
So the challenge this week is to find an architecture related motivational pin. The combination of the old and new that doesn’t alienate my followers and target audience.
Being agile, I can always tweak the idea as I go. Launch, analyse, learn and adjust. Of course if the analytics don’t support it I can still roll back to my tried and true without investing in a big campaign.
Follow me if you want to see where the iterations lead.
Nick Allen - Marketing, Growth & Running 