Good Marketing

Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. WhenContinue reading “Good Marketing”

[Podcast] Brad Smith – Founder of Braap Motorcycles

In this episode I talk to Brad Smith – founder of Braap motorcycles. Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard. Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design. HeContinue reading “[Podcast] Brad Smith – Founder of Braap Motorcycles”

Stop The Nontent – Create Epic Content

You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I wantContinue reading “Stop The Nontent – Create Epic Content”

eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,Continue reading “eCommerce, advertising and messaging to the phase your buyer is in”

6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

How I work

Learning the best techniques, tools and apps to do your job is a personal journey we’re all taking.  I thought I’d cover the tools I use in content creation and hope you might find some useful. And, having subscribed to shotkit.com for photography inspiration – here’s a shot of my kit. Location: Auckland, New Zealand Current computers: HPContinue reading “How I work”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”

Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy

Well this morning I had the pleasure of hearing Mark Schaefer talk about the future of digital and social media in his eyes.  Having dragged him away from his holiday of hot pools in Rotorua and Waiheke Island they managed to get him around the royal entourage in Wellington. Mark presented over a live feed fromContinue reading “Mark Schaefer and CONTENT SHOCK courtesy of Social@Ogilvy”

Does your company need a CEO?

Well by that I mean – Chief Editorial Officer! With so many messages to convey to so many audiences and with such varied media to communicate with, does a brand or company need a senior leader to keep the overall message resonating? Having a big shepherd muster your content and corral it into the rightContinue reading “Does your company need a CEO?”