Category: content marketing
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Driveway moments – how podcasts capture listeners in a content-laden world
With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. Thankfully…
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Three pillars to a great online presence
Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram A post shared by Nick Allen (@nickwallen) Geyser is created as 6 separate parts with courtyards to let natural light into each area. It has a thermal chimney façade that heats and cools the building. It…
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Does your company need a CEO?
Well by that I mean – Chief Editorial Officer! With so many messages to convey to so many audiences and with such varied media to communicate with, does a brand or company need a senior leader to keep the overall message resonating? Having a big shepherd muster your content and corral it into the right…
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Tuning in to brand channels on social media
New media marketers are adamant that their platforms and channels should be treated differently to traditional media. For decades we as marketers have been placing ads, commercials and the likes into existing channels. Channels that a certain target market are interested in and follow religiously. View this post on Instagram A post shared by Nick…
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Are you listening brands? Really listening?
As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing us back to one-to-one communcation. People can now talk to people as faces of a brand. We can get resolution and great customer service from…
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‘Bad’ UX for the right reasons
This might be a stretched metaphor but today’s extended efforts and long stairwell down to the beach meant relative seclusion as the boys and I paddled. Hafting to work for it made it all the more special. View this post on Instagram A post shared by Nick Allen (@nickwallen) All to often we look for…
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Focus on what works, cut what doesn’t
Over the last months I’ve talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My impending move to New Zealand and the efforts we are taking to ditch what we don’t need, means doing and keeping what what matters is forefront of my…
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5 ways to have the freshest marketing and sales materials
For many, finding the time, source or quality for consistent content marketing can be a problem. Your editorial calendar might be perfect and you have lined up authors to pen or record videos. Content for each of your buyer personas is scheduled weeks ahead and it is connected to the various stages of the purchase…
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Rich Snippets and Open Source Architecture
Theres two topics for today’s post, and both on very different streams. The first, rich snippets, is the ability to tell search engines to display text and images, that you provide, in the manner you want, on search engine result pages (SERPs). Hubspot wrote a great article on snippets earlier in the week. The article…
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What Jenson Button’s driving taught me about consistency and marketing
Jenson Button the Formula 1 driver has a driving style that is very different to his competitors and even ex team-mate Lewis Hamilton. Contrary to what were told at pro driving schools, do your braking and accelerating in a straight line, Jenson continues breaking right until the apex and accelerating straight after. Lewis and others…
Nick Allen 