Yesterday I had the pleasure of attending the UK launch of Alterian Alchemy™ and Alterian Content Manager 7.
David Eldrige, CEO and founder opened the event with some great notes on the catch phrase shift to #engagement from open and close campaigns.
Although the terminology and systems we use will still focus on campaigns, marketers that “get it” will turn campaigns into micro projects, with an overall view to engaging clients and prospects – to ultimately turn them into brand evangelists.
There was a great snippet video shown:
Many discussing the true face of customised marketing. Moving from the mass broadcast to mass customisation.
Supporting materials are available at www.engagingtimes.com
And by engagement were not talking old school “dear client” “regards, consultant” but rather true customisation: more relevant and timely information to clients via email AND on your website.
That move from push to pull…