Penny Power from ecademy, as she puts it between us and happy hour, showed some insights into the extent to which – in social networks and social media – businesses and personally we need to develop a personality and express it.
Can businesses really care about the person, not just their wallets?
Often in today’s society we are perhaps too focused on ROI.
Focusing on solving a clients pain point, addressing a communities problem is far better than selling specifications.
The line of personal vs. business posts is for each to set, yet adding this is often an icebreaker to a lead, or to develop a friendship / peer network to bounce ideas with.
So were back to addressing all of Maslow’s hierarchy of needs. Both in our organisations and with our clients.
http://en.wikipedia.org/wiki/Maslow’s_hierarchy_of_needs
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It’s interesting that there’s underlying theme from today.
An organisation that understands core values, has a true shared vision and brand, and works together as a community – will outperform in social media.
– less throwing out pretty brochures – more “hey buddy, this could help you! I recommend it.
Nick Allen - Marketing, Growth & Running 