Understanding Social Media’s Soft Points #iStrategy #ecademy

Penny Power from ecademy, as she puts it between us and happy hour, showed some insights into the extent to which – in social networks and social media – businesses and personally we need to develop a personality and express it.

Can businesses really care about the person, not just their wallets?

Often in today’s society we are perhaps too focused on ROI. 

Focusing on solving a clients pain point, addressing a communities problem is far better than selling specifications.

The line of personal vs. business posts is for each to set, yet adding this is often an icebreaker to a lead, or to develop a friendship / peer network to bounce ideas with.

So were back to addressing all of Maslow’s hierarchy of needs. Both in our organisations and with our clients. 

http://en.wikipedia.org/wiki/Maslow’s_hierarchy_of_needs 

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It’s interesting that there’s underlying theme from today.

An organisation that understands core values, has a true shared vision and brand, and works together as a community – will outperform in social media.

– less throwing out pretty brochures – more “hey buddy, this could help you! I recommend it.

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