Claude & Hubspot MCP
Got unanswered questions do about your customers? Anthropic’s new Claude + HubSpot MCP integration is like the Rosetta Stone ๐ชจ for your CRM.
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Elite distance runners don’t focus on beating the pack. They focus on lifting their base pace every single day. 1% faster baseline compounds over months. Sprinting to impress competitors burns you out by Tuesday.
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How to Measure your NPS
Your Net Promoter Score (NPS) is a great tool. Donโt screw it up. It can be a great way to keep tabs on your overall customer health, see how you are comparing to your industry peers, and understand whether you have product market fit in the early days.
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3 Top Marketing Metrics To Track In Your SaaS Company
Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working: ๐ ๐ฃ๐๐ฃ๐๐๐๐ก๐ ๐ฉ๐๐๐ข๐๐๐ง๐ฌ ๐๐ฌ ๐๐๐๐ก๐ก๐๐ Not just “leads generated” – but how fast those leads move through your funnel.๐ Track days from MQL to SQO, and SQO to Closed Won.A 20% faster pipeline velocity beatsโฆ
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How QueHambre with 2 employees sold for $1M USD
Hereโs how QueHambre, with 2 employees, sold for $1M USD
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AI Tools To Boost Your Hubspot GTM Stack
For over a decade now HubSpot has been the go-to tool for getting you 80% of GTM tech stack needs. Their Marketing, Sales, Service, Operations, and Commerce Hubs, combined with an amazing startup discount for your first year, is a compelling combo. HubSpot’s Breeze AI is now optimising each phase of the customer journey butโฆ
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Our family Chevron – Lessons from the garage
In my early teens after hard work and a bunch of savings, dad came home with the news that we were expecting. He sat us down at the table and showed us the scans (well a brochure) for our our soon to be new sibling. 9 months-ish (and 100hours work) later a bright red twoโฆ
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Hunua Hillbilly – Unapologetically Tough
Auckland’s, maybe the North Island’s toughest Ultra? Quite possibly. Well, finally, after overcoming the postponements for distancing ๐ท (COVID) and then pest eradication, race day arrived for the Hunua Hillbilly. After dosing off at 21:30, I gave up trying to sleep about an hour before my 02:30 alarm. Peanut butter sandwich and long black โ๏ธโฆ
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Heuristics: Using social proof and anchoring for conversion
Today Iโd like to talk about peer pressure or lack thereof.ย ย What do you do when a potential new customer really doesnโt know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way.ย Social proof isโฆ
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.โฆ
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Nick Allen 