Fundamentals are constant.

Do the work.

Elevate others.

Share the wins.

I leverage discipline to drive sustainable growth in life, marketing and running. Having hard conversations, and asking the right questions, gives the best results. Check out my blog, a crossroad of remote: Strategy, Marketing, Growth & Running.  

My latest posts

Our family Chevron – Lessons from the garage

In my early teens after hard work and a bunch of savings, dad came home with the news that we were expecting. He sat…

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Hunua Hillbilly – Unapologetically Tough

Auckland’s, maybe the North Island’s toughest Ultra? Quite possibly. Well, finally, after overcoming the postponements for distancing 😷 (COVID) and then pest eradication, race…

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Heuristics: Using social proof and anchoring for conversion

Today I’d like to talk about peer pressure or lack thereof.  What do you do when a potential new customer really doesn’t know you at…

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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance

Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives…

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Heuristics: Scarcity And Loss Aversion As Motivators

As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up…

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Why do I run?

I ran for weight loss, to escape, to get somewhere. I run for the friendships, the discomfort that makes you feel alive, the ‘what…

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