Yesterday I had the pleasure of attending the UK launch of Alterian Alchemy™ and Alterian Content Manager 7. David Eldrige, CEO and founder opened the event with some great notes on the catch phrase shift to #engagement from open and close campaigns. Although the terminology and systems we use will still focus on campaigns, marketersContinue reading “Notes: Alterian Alchemy and CM7 Launch event”
Author Archives: NickWAllen
The Future Of Customer Engagement – Ashley Friedlein from eConsultancy
Here’s my rough notes from his presentation at the Alterian Alchemy launch yesterday. I’m hoping his slide deck is out soon! (hint) Ashley broke out with what I thought was a gamification slide first which got me interested. Well I though he did, but just wanted to say the old game is over, here’s versionContinue reading “The Future Of Customer Engagement – Ashley Friedlein from eConsultancy”
Royal Mail #fail – When you choose to send a letter just 1km
I don’t usually post fails or customer service moans, but this piece was too good to ignore. A beautiful #fail, considering the millions of packages they do get right. Sent from Redhill to Reigate (about 1km had the letter been able to walk itself over), this poor letter has arrived in a bit of aContinue reading “Royal Mail #fail – When you choose to send a letter just 1km”
Nice discovery in bit.ly today
Havign just returned from the eConsultancy #Jump conference I was very happy to find that bit.ly are now adding QR codes to every link. I use bit.ly at the moment for Work and play. The ability to create and track those coming from various channels and sources in one place is pretty cool. So here’sContinue reading “Nice discovery in bit.ly today”
Writing content, articles or posts for your website
I’ve read so many great articles and to be honest, can’t compete with @copyblogger when it comes to giving great copy insights. Having said that, I’ve made these as a note to self, a 101 guide for new writers to the web. Let me know your thoughts or comment below. Would it work for yourContinue reading “Writing content, articles or posts for your website”
Light thoughts: A B2B Web Presence
A B2B web presence should be at least a collection of: targeted, integrated, interlinked, ongoing interactions. For a B2B Consultancy to stand out from the masses and warrant a premium price, the company must stand out. Be it for: knowing the most, offering the best service, consistency, innovation or quality. And their Online presence shouldContinue reading “Light thoughts: A B2B Web Presence”
Antony Mayfield – Some great notes on Monitoring Social Media
This is a really great slide deck from Antony Mayfield who presented yesterday at the CIM Financial Services Event: Social networking in financial services I’m hoping his slide deck from last night will be up soon on slideshare, but check out the below in the meantime. I’m particular fond of slide 12 – perfect layoutContinue reading “Antony Mayfield – Some great notes on Monitoring Social Media”
Temple Grandin TED video: What the world needs now is different types of brains
Temple Grandin Temple is giving us hope. Great insight into the Autistic mind and thinking differently/creatively. “I get excited doing things that make real changes in the real word, we need more of this and a lot let just thinking about abstract theory”.
Collaboration of designers and suppliers
Leveraging networks to collaborate @dbasulto posted a great article on @archdaily today http://bit.ly/4T4vDk The post is a great piece of theory any budding entrepreneur should action on. It’s the kind of thing I think all designers in New Zealand could do and the UK/developed markets too. For too long we have tried to compete onContinue reading “Collaboration of designers and suppliers”
the online space – according to nickwallen
Leaders Leaders of online marketing – future leaders of all marketing – develop their online brand to create a following. The following in turn buy their products and information because they are an expert their field – as evident from information freely available on the web. To be considered leaders and experts valuable information needsContinue reading “the online space – according to nickwallen”