Nick Allen

Tag: content marketing

  • Are you listening brands? Really listening?

    As marketing makes a slow progression from campaign based messaging to constant engagement in social media via mobile devices – we need to revisit our communication techniques. Social is bringing…

    Are you listening brands? Really listening?

  • 5 sources of innovation for your digital marketing

    Now as a digital marketer or online marketing specialist, there’s a lot of innovations I need to keep up with. There are technical updates in the various fields of the…

  • Getting personal with Buyer Personas

    Big data and understanding customer sentiment has been a buzzword for the last few years. Garnering insights and adapting your proposition to suit has been taken to a new levels…

  • Focus on what works, cut what doesn’t

    Over the last months I’ve talked about using Agile Project Management techniques and various other tips for getting MORE content onto your website, more posts on your walls and generally more marketing everywhere. My…

  • Perspective and Timing

    This is actually a jellyfish that floats upside down. It is not the wrong way up. Or from downunder. We only consider this jellyfish to be wrong as we’re conditioned to see…

    Perspective and Timing

  • Content marketing – The recipe and secret ingredients

    The recipe I was prompted recently by @contentSTHLM to discus a technique that should be in every content marketers arsenal. We were sparked by the idea of print magazines after…