Author: NickWAllen
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Claude & Hubspot MCP
Got unanswered questions do about your customers? Anthropic’s new Claude + HubSpot MCP integration is like the Rosetta Stone 🪨 for your CRM.
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𝗧𝗵𝗲 𝗜𝗻𝗳𝗶𝗻𝗶𝘁𝗲 𝗚𝗮𝗺𝗲
Elite distance runners don’t focus on beating the pack. They focus on lifting their base pace every single day. 1% faster baseline compounds over months. Sprinting to impress competitors burns you out by Tuesday.
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How to Measure your NPS
Your Net Promoter Score (NPS) is a great tool. Don’t screw it up. It can be a great way to keep tabs on your overall customer health, see how you are comparing to your industry peers, and understand whether you have product market fit in the early days.
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3 Top Marketing Metrics To Track In Your SaaS Company
Most marketers drown in vanity metrics. Here are 3 that tell you if your SaaS Marketing engine is actually working: 🏎 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘 𝗩𝗘𝗟𝗢𝗖𝗜𝗧𝗬 𝗕𝗬 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Not just “leads generated” – but how fast those leads move through your funnel.📈 Track days from MQL to SQO, and SQO to Closed Won.A 20% faster pipeline velocity beats…
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How QueHambre with 2 employees sold for $1M USD
Here’s how QueHambre, with 2 employees, sold for $1M USD
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AI Tools To Boost Your Hubspot GTM Stack
For over a decade now HubSpot has been the go-to tool for getting you 80% of GTM tech stack needs. Their Marketing, Sales, Service, Operations, and Commerce Hubs, combined with an amazing startup discount for your first year, is a compelling combo. HubSpot’s Breeze AI is now optimising each phase of the customer journey but…
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Our family Chevron – Lessons from the garage
In my early teens after hard work and a bunch of savings, dad came home with the news that we were expecting. He sat us down at the table and showed us the scans (well a brochure) for our our soon to be new sibling. 9 months-ish (and 100hours work) later a bright red two…
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Hunua Hillbilly – Unapologetically Tough
Auckland’s, maybe the North Island’s toughest Ultra? Quite possibly. Well, finally, after overcoming the postponements for distancing 😷 (COVID) and then pest eradication, race day arrived for the Hunua Hillbilly. After dosing off at 21:30, I gave up trying to sleep about an hour before my 02:30 alarm. Peanut butter sandwich and long black ☕️…
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Heuristics: Using social proof and anchoring for conversion
Today I’d like to talk about peer pressure or lack thereof. What do you do when a potential new customer really doesn’t know you at all? Much like an introduction by a friend or a spot on the New York Times Best Seller List a little social proof can go a long way. Social proof is…
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Heuristics: Using Familiarity To Nurture Trust And Brand Allegiance
Familiarity or pattern recognition is one of the first heuristics we use as a child to be fed. We know that our mother gives us food, so gravitate more to her than dad. We also learn that crying at the right intervals will get us changed and fed. We recognise the familiar pattern and triggers.…
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Heuristics: Scarcity And Loss Aversion As Motivators
As we have evolved over time – humans have developed a number of decision making shortcuts or Heuristic. We use these to speed up the decision making process. Heuristics usually govern automatic, intuitive judgments. But we can also deliberately use them when working from limited information. By understanding the role of heuristics in human psychology,…
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Why do I run?
I ran for weight loss, to escape, to get somewhere. I run for the friendships, the discomfort that makes you feel alive, the ‘what ifs’…
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Auckland Marathon 2021
With an extra 6 months of anticipation, Matt, Gene and I headed to the start line nice and early for the 2021 Auckland Marathon in Jan ’22. The added luxury of a car ride to the start line instead of a bus from Albany meant we missed out on all that nervous tension. That tension…
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Delegate or DELETE
“It is not daily increase but daily decrease, hack away the unessential. The closer to the source, the less wastage there is.” – Bruce Lee
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Hard And Early, Out Of Lockdown, Game On!
New Zealand is preparing to exit lockdown and return to a resemblance of normality. We’ll forgo the hugs and high fives we want to give teammates, my pack training runs will have to wait a bit longer, but shops will reopen, and we’ll get back to some of our old routines. Kids will return to…
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Is your Hubspot COS website GDPR/Cookie consent compliant?
Under the Cookies, GDPR, and ePrivacy Directive – websites serving EU visitors need to ensure that users opt in to receiving tracking cookies on their device. Here’s a Google Tag Manager and Hubspot quick fix to get all pixels blocked, both in Hubspot and GTM.
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Auckland Marathon 2019
With the 12hr done, my last long race of the year is the Auckland Marathon. A very different event. Brutal, but fun.
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Sri Chinmoy 12hr Race Report
A departure from marketing and management to record one of my recent passions, running. In July I was invited to join a group of enthusiastic amateur runners, dads that fit running in around their kids, work and life called the Night Ninjas. The orange and black top, I wear with pride. We may not be…
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My CPA Calculator For Marketing Activities
Calculate the true CPA (Cost Per Acquisition) of any marketing initiative with this handy calculator.
Nick Allen 