Author: NickWAllen
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Daily Journaling Template
An easy template for daily journaling. Use this as a prompt to start you thinking.
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Idea: Real Estate Offices As Nation Wide Network Of Gig Economy Co-working Spaces?
What if real estate offices leveraged their prime – centre of the neighbourhood – offices by turning them into startup hubs and really respond to the gig economy?
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Do this weekly, heck daily if you’re brave enough. The Retrospective!
What’s my one tip as a coach? Do this weekly. Heck daily – if you’re brave enough. Challenge your team to do regular retrospectives. The biggest #GROWTHHACK I can think of is consistent and regular review of: – What worked? – What didn’t? – What are we going to change? The best organisations have mastered this rapid…
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Structuring Teams For Growth
I’m an Achilles heel, but I know it! The nature of our industry implies we have teachers, head teachers, academic leaders and a principal or CEO. This centralised hierarchical structure means we have clear interfaces with the government and regulatory bodies, roles with built in dependancies, and bottlenecks when it comes to decisions. From a risk…
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Whom would you recommend?
My biggest lesson of 2017? WEAK TIES ARE A GOLDMINE! TL/DR: The more random and diverse my network — the more my career grows and the more exciting (ad)ventures become. Take thirty seconds to think through your conversations in January. Connect your contacts to someone that could help in the comments below. Your network is your net worth 5+…
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Stickers, Scars and ENGAGED Agile Superstars
If they ever perfect teleportation I’ll be a late adopter. Sure it would save time but for so many events arriving or getting there is the best part. Flying around the Sugarloaf mountain into Rio de Janeiro, or into Manhattan from JFK in a yellow cab makes the arrival all that more special, even building…
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Is this normal? How can I deal with chaos?
Fighting with chaos and uncertainty in your workplace or life? Use the Cynefin Framework to make progress.
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Creativity – Daniel Flynn from Thank You Water
Sharing your idea will create LEVERAGE – the more people that know your journey and the ideas you have, the more they can bind to your WHY and generate momentum.
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Meet your audience where they are at!
Meet your audience where they are at and show them you’re a thought leader that could be their trusted partner.
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Monitoring your brand online
Use these handy tools to track when someone mentions your brand online.
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Using Live Video and Stories
Live Video and Stories can be great tools for activation and real-time storytelling
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The Modern Marketing Manager – A Forerunner
The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required not…
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Who’s your target market?
When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinement…
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Local Business Social Media and Online Marketing – To Generate Leads
Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. You…
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Podcast 36: Panel Discussion – Using Social Media to Grow Your Business
Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.…
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Good Marketing
Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. When…
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![[Podcast] Brad Smith – Founder of Braap Motorcycles](https://nickwallen.co/wp-content/uploads/2015/05/brad-smith-braaap1.jpg?w=800)
[Podcast] Brad Smith – Founder of Braap Motorcycles
In this episode I talk to Brad Smith – founder of Braap motorcycles. Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard. Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design. He…
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Stop The Nontent – Create Epic Content
You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I want…
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Using the POST Method to define online initiatives
The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not a…
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eCommerce, advertising and messaging to the phase your buyer is in
When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,…
Nick Allen 