The Modern Marketing Manager – A Forerunner

The tasks, skills and abilities required of the modern digital marketing manager, online manager or webmaster are broad. T shaped skills sets are squared off and it is the same for any marketer – on or offline. The influence of technology everywhere means speaking tech and having EQ is the equation for success. We are required notContinue reading “The Modern Marketing Manager – A Forerunner”

Who’s your target market?

When defining who our product or service is for – there are many tools and mechanisms at our disposal. A buyer persona or picture of the median or average customer you hope to reach is often one of the first steps. Creating a ‘buyer persona’ can involve data mining, client interviews and many internal refinementContinue reading “Who’s your target market?”

Local Business Social Media and Online Marketing – To Generate Leads

Local businesses and salespeople need to really focus more on their online marketing. With the growth in mobile devices there is so much opportunity to have your business found through search engines or shared through social media from anywhere. Even if you’re just a local Auckland business marketing to your suburb, you can also be discovered from anywhere. YouContinue reading “Local Business Social Media and Online Marketing – To Generate Leads”

Podcast 36: Panel Discussion – Using Social Media to Grow Your Business

Welcome to episode 36 of the Waiake – My podcast to help you take your brand to new heights online. In this episode I wanted to share with you the wisdom of my three co panellists from the recent Harcourts Real Estate Conference. We talk about digital marketing and using social media to grow your business.Continue reading “Podcast 36: Panel Discussion – Using Social Media to Grow Your Business”

Good Marketing

Good marketing uses technology, insights and the right questions. It gives the right audience, the right message, at the right time. It shows us how a brand can solve our problems. Sometimes problems we didn’t know we had. It can either entertain you or make you feel more inclined to buy from a brand. WhenContinue reading “Good Marketing”

[Podcast] Brad Smith – Founder of Braap Motorcycles

In this episode I talk to Brad Smith – founder of Braap motorcycles. Braap – that has to be the best use of onomatopoeia in a brand name I’ve heard. Brad founded BRAAP at the age of 19 by traveling to China to find a manufacturer for his idea of a simple customisable design. HeContinue reading “[Podcast] Brad Smith – Founder of Braap Motorcycles”

Stop The Nontent – Create Epic Content

You, as a member of my tribe intimidate me. I’m scared into not posting, through fear of as my friend AJ puts it – posting NONTENT. You know, that: meh, blah, filler, “like or share if you agree” type content. I need our connection and the learning I get from consuming your content. I wantContinue reading “Stop The Nontent – Create Epic Content”