Using the POST Method to define online initiatives

The POST Method – is a method for defining strategy that’s been around for the web equivalent of a lifetime. Back in 2007 the good folks at Forrester coined the POST methodology. I’ve found it to be a fantastic tool for making strategic and tactical decisions around projects online.If you haven’t guessed it’s not aContinue reading “Using the POST Method to define online initiatives”

eCommerce, advertising and messaging to the phase your buyer is in

When it comes to shopping and buying – be it online or offline – there’s are distinct modes or phases in which we operate. Researching – what do I want? Searching – where can I get it? Purchasing – how do I get it now? Much like taking the wrong bus or missing the express,Continue reading “eCommerce, advertising and messaging to the phase your buyer is in”

Three core tactics in my Twitter Strategy

While I loath to call it a strategy, I have decided to take a strategic methodical approach to my use of Twitter. I’ve decided to: Network, share and support a core group of influential people in my Dunbar 150 list – daily Participate in weekly #sshour social selling chats and one other #hashtag chat fromContinue reading “Three core tactics in my Twitter Strategy”

6 Awesome Ways to Rejuvenate Old Content on Your Blog

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, assumes it has some kudos, and will rank it higher. This, of course, is brilliant goodContinue reading “6 Awesome Ways to Rejuvenate Old Content on Your Blog”

How I work

Learning the best techniques, tools and apps to do your job is a personal journey we’re all taking.  I thought I’d cover the tools I use in content creation and hope you might find some useful. And, having subscribed to shotkit.com for photography inspiration – here’s a shot of my kit. Location: Auckland, New Zealand Current computers: HPContinue reading “How I work”

Podcast: Agile Development and some surprising upshots with Jason Wills

Agile Project management techniques, lean principles, learning and iterating are things that I’ve become quite passionate about over the last years. Seeing the results that “Going Agile” can bring to an organisation in terms of delivering value to the end user and business value over and beyond traditional methods gets me happy. It makes meContinue reading “Podcast: Agile Development and some surprising upshots with Jason Wills”

10 Reasons the World’s Most Popular Blogger Gets 1M Hits Per Post

Han Han is a self-proclaimed “ordinary” blogger, but the hype and numbers tell us something entirely different; at little over 30 he was voted the second most influential person by Time magazine in 2010. The truth is that the double-barrelled, hard-hitting Chinese blogger is probably the most popular blogger in the world. Ordinary, he is not. TheContinue reading “10 Reasons the World’s Most Popular Blogger Gets 1M Hits Per Post”

Radical Restructures and Self-Organising Teams at TradeMe

Responsible for 2/3rds of New Zealand’s local internet traffic and with 3.4 million members (3/4 of the local population), TradeMe is New Zealand’s second largest internet company. So strong that eBay can’t edge into their space. Most amazing of all is their ability to sell 3000 chickens on the website each day! Despite using AgileContinue reading “Radical Restructures and Self-Organising Teams at TradeMe”

Driveway moments – how podcasts capture listeners in a content-laden world

With so much digital content competing for our attention in multiple social networks how do brands connect with their audience. What is the key? In this era of disposable content, memes, vines, snaps, whispers, secrets and now ‘YO‘s, many brands are swinging to the polar extreme to keep users attention and to keep them interested. ThankfullyContinue reading “Driveway moments – how podcasts capture listeners in a content-laden world”

Three pillars to a great online presence

Yesterday I visited New Zealand’s first 6 Green Star Office – Geyser, in Auckland. View this post on Instagram Visited Patterson Architects' Geyser user green building. Nice courtyard! A post shared by Nick Allen (@nickwallen) on Jun 10, 2014 at 9:03pm PDT Geyser is created as 6 separate parts with courtyards to let natural lightContinue reading “Three pillars to a great online presence”