Author: NickWAllen
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@Brandwatch share interesting data on Social Brands 100 #SoConBuzz
Bryan Tookey starts us off with a great story of his disheartenment at having food poisoning in Morocco, rather than his dream post university Overseas Experience. A nice icebreaker. But he then dives into some median data of the Top 100 brands in UK and US on Facebook and Twitter. Starting with Twitter here’s some…
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Social Media Monitoring – Understanding the story social media tells #SoConBuzz
@sdljames kicked off #SoConBuzz with an introduction to the benefits of social media monitoring. Beyond understanding your fans on Facebook and allowing you to hear on twitter discussion around your brand, Social Media Monitoring can feed efficiencies, business value and improve ROI for 3 core areas of your business. From a Marketing perspective Users seem…
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#LeWeb Zendesk – Long term relationships and sexy apps.
After her interrogation of Joe Fernandez from Klout yesterday I was keen to see how Mikkel fared with Alexia Tsotsis. Among discussions around how they treat social as central to their customer service and marketing, and how Zendesk is committed to the cloud, Mikkel also answered well the question “Why can’t enterprise apps be as…
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eCommerce and Classifieds Sites – Tips for Content Marketing
Content Marketing has really taken off over the last few years. Two prime examples being Redbull www.redbullmediahouse.com – powering video and media content into “extreme channels” around the world for B2C American Express Open Forum www.openforum.com – a platform for business clients to discuss SME issues. But what has caught my interest this week is…
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Ozone Coffee Roasters – Content Marketing Case Study
I have a particular penchant SMBs that keep it simple and focus their products and services on delighting their clients. ozonecoffee.com is a fine example of a small company who get online marketing and what it can do to highlight their obsession with pleasing their customers. They’re engaging with their clients on Social Media On…
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Images working overtime in Social Media – Thinglink
Every day I am more and more worried about our nature and habits as social media addicts. We’re becoming a species with ever decreasing attention spans. Blogs must have sub headings or we won’t read them, Tweets should never be the full 140. Images and videos seem the only way left to catch our eye…
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Video is how we see the world – Harry Davies from Google at #iStrategy
Harry’s humorous panel session contined in this workshop focusing on Emotional videos. Video plays an essential part in our learning and news consumption. Thinking back to how we all huddled around the TV to see 911 unfold. We turn to video to understand the world around us. It’s the closest experience to real life. Brands…
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Ask the Experts – Stephane Lee from Dimelo #iStrategy
Stephane introduced a Peugeot case study where they launched an ask the experts forum where prospects could ask employees about their up coming cars. Designers, engineers and real staff at Peugeot were there answering any questions potential clients had. They ran a microsite and also a Facebook tab that featured all the QandA. Barklays also…
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Microsoft – Building a global brand in the social space. #iStrategy
A Microsoft case study with @SimonHughes from Microsoft and @chadestes at Vitrue. Many organisations with the boom of Facebook “face” (sorry) the challenge of multiple “rogue” social media properties and trying together the brand and experience. And it’s difficult to run multiple campaigns in local areas and have analytics to compare and evaluate campaigns to…
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LinkedIn More Than Just A Resume – @NealSchaffer at #iStrategy
LinkedIn – “It’s where the business is”. A great opening tweet nugget from Neal as we hear about LinkedIn. To set the level – LinkedIn is the 12th most visited website in the world, loads of eyeballs and really a mainstream social media platform. Its also the 6th most visited website in NL. And for…
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Turning followers into profit – @brucedaisley at #iStrategy
Twitter having just cracked its 6th birthday Twitter is evolving and Bruce opens with, “it’s a discovery tool”. Like all of us Twitter is exploring Big Data, and implicit signals is their take. People on Twitter don’t follow things they are not interested in, so they’re exploring this with the discover tab. It’s also used…
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Brian Solis on Frictionless Sharing opens #iStrategy
Brian Solis kicks off a fantastic iStrategy London, just as I have a senior moment and forget to boot up. So here’s the summary of @Briansolis final notes. Brian reminds us that mobile is connecting the online and offline world at an exponential rate. Hey, Facebook brought Instagram for this very reason. Frictionless sharing…
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Social Media – It’s All Russian to me
One of my many lessons I’ve learnt from summer trips to Russia is that simple branding and quality can be the most effective sales tools. Pictured above is a mobile Kvass stall. A bit like Marmite in terms of its likeability. Still, many swear by its ability to refresh on a warm summers evening after…
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SoLoMoCo the four essential pillars of online marketing
Digital Marketing has its old favourite acronyms and phrases that marketers, heck anyone online needs to need to understand at a tactical level: SEO, PPC ,CTR, CPA, Long tail, edge rank, to name a few. But at a strategic level there are four characters we should all be focusing on over the next year. So…
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How to Un-Optimise your website for bad clients
We’re always hearing that we should be optimising our site for sales. Fine tuning our keywords and meta pages, page titles and urls to include keywords and phrases that your prospective client would like. But what about those evil clients you don’t want? We all know that type. The dreaded indecisive client who: changes their…
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The end of marketing as we know it!
Through a linkedIn group today I stubled across an interesting blog post on – The End of Marketing as We Know it! Michael Page are (rightly so in my mind) exploring the need for more ‘Digital Savvy’ Marketers. Those that get PPC, SEO, can code or understand that Social Media thing. If you know how…
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Personal Branding – Your name or an alias?
Social Media experts recommend that your build your online personal brand. Using your own name so that it is easily recognisable and found in search engine. Hence my handle NickWAllen. A little easier to optimise for than Nick Allen, and easily recognisable across all my accounts. But what about aliases and ghost presences online? An…
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Posterous is Joining the Flock at Twitter
Posterous is Joining the Flock at TwitterBig news: Posterous has been acquired by Twitter!The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share…
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How do B2B corporate account followers use Twitter
Recently @towerswatson polled followers regarding their Twitter usage. [tweet https://www.twitter.com/#!/towerswatson/status/177083781054865408] https://www.twitter.com/#!/towerswatson/status/177083781054865408 The results are interesting. It is a multi select poll, so users select each of the options that are relevant to them. With moderate reach – so far 60+ responses have been logged. You can quickly see that the majority of users are reading posts…
Nick Allen 