Author: NickWAllen
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What will be the new web prefix?
A quiet thought as I log my timesheets for the week into an eBusiness suite. The web has been steadily moving through the vowels and I am picking the last two could in fact be far more influential than the first three. A The @ symbol that kicked off the first mass communication system over…
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Will Foursquare Explore Lure You Back?
This morning I updated Foursquare to the latest Android version and they have pushed out many of the web explore features to the app. Many of my friends have commented that they’re checking in less – unhappy that there’s not enough “deals” in Europe or switching to other platforms like Path or Facebook to log…
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The Content Strategy Burger
I have been thinking a lot recently of content calendars and planning regular updates. Gathering the next blog post, article, video, infographic and working out a schedule of regular contributors. Two of my passions have combined with this infographic on Content Strategy in the shape of a burger – including special sauce. I found it…
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Email Marketing in B2B
An email from Silverpop got me thinking… With social media came the capacity for everyone to receive / digest updates from their favourite brands in one or all of the networks they enjoy. What place does email marketing have in the mix? Mass emailing is still the mainstay for many B2B firms. Disseminating “thought leadership”…
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Start-Ups – Its About The Expert Staff
The other day I came across Pixellus – a Norwegian company focused on digitization, editing and restoration of customers’ unique and irreplaceable collections of images. They take your old format, films, slides, photos and negatives then digitise them to keep and share in today’s digital world. Pixellus may sound like every other online start-up out…
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For Photographers Starting Out
Through the Lens by davidz I was recently asked what a photographer starting out in social media should do so here’s my starter tips. Networks I’m going to presume that everyone has an account on the four big networks: Twitter, Facebook, Google+ and LinkedIn Your profiles should point to your main website and you have…
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Combining Twitter Accounts
Feeling slightly techie today as Sunday evening was spent creating some Yahoo Pipes that are now in action. I have a team of colleagues who have their own twitter accounts. They have a central account that they would like to tweet their tips from as well. But they needed a neater solution than logging in…
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Trade Secrets vs. Engaging Content
I’ve got a question today – When you think of web content, where do you draw the line between trade secrets vs. knowledge that could entice clients to buy from you? Many B2B and B2C marketers (People to People in any relationship remember!) struggle with deciding “What can we say without our competitors gaining an…
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Incentivised Content Sharing – What’s your take?
One of my favorite sites Design You Trust has implemented a nice little feature to encourage sharing and engagement on their site. But I not sure how I feel about it “ethically”. I share their content anyway, but will I do that more now that I’ve seen this (I used to just follow them on RSS).…
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I don’t have time for Social Media
“I’m a Manager. I don’t have time for Social Media” I too struggle some days as well to schedule tweets, check my streams and update my status. But in a large corporation, surely it’s a numbers game? If you can have all your associates, telling all their contacts and colleagues what the latest is from…
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Natura Plant – Cinema Dedications For Loved Ones
I came across a fun campaign today run by Natura (Brazilian beauty and cosmetics company). To launch their new line of hair products ‘Plant’, Natura partnered with the site Ingresso.com, an online cinema reservation site. At the time of purchasing the ticket, users were prompted as to if they were taking a female with them. they…
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Jarno Will Fly – Storytelling
So are you looking for your daily dose of inspiration? Jarno @jarnosmeets80 is building wings so that he can fly. He’s also doing a cracking job of documenting it across three platforms Twitter, Facebook and Youtube and in his blog. I’ve not asked Jarno if he’s up to it, but I think this is a…
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Always On – The New 9 to 12
Here’s a neat infographic from Socialcast detailing some US stats around who’s online, doing what, over the holidays. I’m reminded to once again re-evaluate that work-life balance as I know I am a culprit: checking my Blackberry during the evening, On Twitter / Facebook / Google+ while watching evening TV, checking-in on Foursquare at the…
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Klout and Perks – For Europe?
Hearing of today’s buzz around social metrics and measure of influences at #iStrategy, I wonder if we will have some global perks appearing soon on Klout. Klout and Peerindex being the leading players in measuring online influence – their algorythims calculating how influencial your sharing and engagement on Twitter/ Facebook and a number of other…
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Keeping Communities Alive
As I’ve said in the past Social Media and Social Networks live and die on human interactions and needs. When a new forum or network starts up, it takes engaging people, topics or a differentiator for you to be compelled to join. Many of my Twitter Tweeps have crossed to Google+ for example. But only a…
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Creative B2B Branding (no, really) Reviewed!
Providing a pick me up for those suffering the mid week (mid career) trough in ideas, Creative B2B Branding is a book for anyone in business, not just those in the marketing department. Scot’s take on branding is an overly minted Mojito. Refreshing and with some kick! My only dislike from the book being that…
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Facebook Social Graph for Business
After attending the PwC Social Media event last week I was left pondering about what could be done with the Facebook Social Graph. If you’re like me and still uncertain about Facebook Connect logins on professional sites I’ve noted a few business (still B2C, or masses) uses here that Chris Porter (Facebook Business Manager)…
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No Story, No Fans? – Reviewed!
While easing myself into the couch and weekend I received an interesting DM from Raf Stevens and a link to his book ‘No Story, No Fans?’ Curious, I gave it a crack and I’m dying to get back to the last pages and finish it tonight. In the book Raf covers off a multitude of…
